Sometimes, you need to know how well you're already doing with your current Web-based activities. Are you maximizing lead generation opportunities? Are you reaching the intended audience? Does your website work as expected for all users?

Our personalized Website Effectiveness Report gives you the answers. We provide easily-understood scorecards across key areas of your website, including:

• Usability - general ease-of-use, design consistency, clear information architecture, and the ability to search for and otherwise find content
• Administration and Maintenance - ease with which site can be updated, content changed, or designs modified. Conformance with best practices for content management, content reuse and categorization
• Technical and Security - strength of code, capacity of site under pressure, data security, and support for failover strategies
• Design and Content - appropriateness of design/content to site mission. Use of effective and substantive content, and strength of visual design
• Search Engine Marketing - search-engine friendiness of code, visibility to search engines, and quality of inbound links and site keywords
  
• Lead Generation - for leads-focused sites, effectiveness at converting visitors to leads, and at facilitating the sales process thereafter

The Website Effectiveness Report is tailored specifically to your site, and provides clear, direct recommendations for next steps to address any identified issues. Think of it as the annual check-up for your website. Get measured for success.