Having a great-looking, functional and informative website is great—but it's only part of the picture. Typically, you're looking for all of your hard work to translate into business success. That's why a key part of our services relates to measuring tangible results.

When we develop a project for you, whether it's a full-scale corporate website or a targeted email campaign with a dedicated landing page, we'll work with you to find ways to measure and maximize its effectiveness, using techniques like A/B testing of different subject lines, graphics and other messaging, as well as data mining your analytics and related information.

Towards that end, we're experts in integration with Customer Relationship Management (CRM) tools like Salesforce.com and Sugar CRM, as well as with analytics tools (we prefer Google Analytics: it's inexpensive, easy to configure, and very deep and powerful). Working together with traditional web logs and performance monitoring, these give us the tools to compare different campaigns or pages for their effectiveness, and to provide you with ongoing reports as to the key metrics for the performance of your project.

When visitors register for information on your site, download case studies or use an interactive flash tool to gather information about your products, that's information you can use in your sales cycle. We can integrate use of your website into your sales support tools, from straightforward web-to-lead implementation to more advanced prospect scoring and marketing automation. Give us a call and we can talk through some ideas.